S&D Lighting Group is now S&D Agency.

The new name reflects how the business has evolved. Lighting remains an important part of S&D, but the agency is expanding into Kitchen & Bath and Electrical, creating a broader platform for the manufacturers, customers and project teams it supports across Atlantic Canada.

The move to S&D Agency better reflects the scope of the company today and the direction of its continued growth.

A New Identity

The transition to S&D Agency also brings a new logo, refreshed brand identity and redesigned website.

The updated identity reflects a more diverse portfolio while maintaining the values that have shaped S&D over the years: strong manufacturer partnerships, market knowledge, responsive support and long-standing relationships.

Expanding the Portfolio

S&D is broadening its representation beyond lighting with the addition of new companies and product categories.

This expansion allows the agency to support a wider range of projects and market needs while creating new opportunities for manufacturers looking to grow their presence across Atlantic Canada.

More Brands. More Opportunities.

With representation across Lighting, Kitchen & Bath and Electrical, S&D can now connect customers with a broader range of products and solutions.

For distributors, showrooms, architects, designers and engineers, that means more opportunities to work with S&D across different project types and stages.

Explore the New S&D Agency

The new website brings S&D’s growing portfolio together in one place, making it easier to explore represented brands, product categories and available support.

It also provides a clearer view of the agency S&D has become and the broader range of markets it now serves.

What Comes Next

S&D Agency builds on the experience and relationships established over years in the market while creating room for continued growth, new categories and new partnerships.

New name. New identity. New website. More brands.