S&D Lighting Group is now S&D Agency.

The new name reflects an important evolution in the company. For years, S&D has been known for representing lighting brands and supporting the professionals who specify, distribute and work with them across the market. That foundation remains an important part of the business, but S&D is no longer focused exclusively on lighting.

As the agency continues to grow, its offering is expanding into Kitchen & Bath and Electrical, creating new opportunities to represent companies across a broader range of product categories.

The transition to S&D Agency better reflects what the company is today and where it is going next.

Along with the new name comes a new logo, a new website and the addition of new brands across the S&D portfolio. The updated identity was developed to create a more unified platform for the different categories S&D now represents while keeping the same focus on strong relationships, product knowledge and consistent support.

Lighting remains a core part of S&D. The difference is that the agency can now bring that same experience and representation model to additional areas of the built environment.

The new website makes it easier to explore S&D’s growing offering across Lighting, Kitchen & Bath and Electrical, discover represented brands and connect with the team for project, specification, distribution and showroom support.

This is not a change in direction. It is a broader expression of what S&D has become.

New name. New identity. New website. More brands. A broader S&D Agency.